The most common mistakes when creating websites
The most common mistakes when creating websites and how to avoid them.
Why website loading speed matters?
Creating websites is not only a matter of aesthetics, but above all functionality, usability and effectiveness in achieving business goals. Unfortunately, many websites contain recurring errors that reduce their quality and may discourage users. In this article, we will discuss the most common problems and how to solve them.
Mistakes
1. Lack of clear navigation
Users visiting the website should understand in a few seconds where they are and how to get to the content they are interested in. Unintuitive menus, too many options, or hidden key sections are common mistakes.
How to fix it?
- Use a clear and logical menu structure.
- Limit the number of main categories.
- Add a search bar.
2. The page load to slowly
Modern Internet users don’t like to wait. If a page takes longer than 3 seconds to load, there is a good chance that the user will leave it.
How to fix it?
- Optimize images (e.g. using WebP format).
- Minify HTML, CSS and JavaScript code.
- Use CDNs (Content Delivery Networks).
3. Lack of responsiveness
Nowadays, most users browse the Internet on mobile devices. A website that does not adapt to different screens loses potential customers.
How to fix it?
- Use the Responsive Web Design (RWD) technique.
- Test the website on different devices and browsers.
- Avoid items that require you to magnify the screen.
4. Illegible typography
Fonts that are too small, blocks of text that are too large or colors that are poorly selected can make the user quickly stop reading.
How to fix it?
- Use contrasting colors for text and background.
- Use legible fonts, e.g. sans-serif.
- Divide the text into paragraphs and headings appropriately.
5. Lack of appropriate CTAs (Call to Action)
Each page should encourage the user to take a specific action – e.g. purchase, subscribe to the newsletter or contact. Lack of clear calls to action is a common mistake.
How to fix it?
- Place highly visible CTA buttons in strategic places.
- Formulate clear messages (e.g. “Check the offer”, “Download a free ebook”).
- Test different versions of CTA to see which works best.
6. Ignoring SEO rules
A website that is not optimized for search engines may have trouble achieving a high position in Google results.
How to fix it?
- Use appropriate keywords.
- Optimize meta descriptions and H1−H6 headings.
- Take care of loading speed and internal linking.
7. No security
Some websites do not have even basic security measures, which may lead to user data leaks or hacker attacks.
How to fix it?
- Secure your forms against spam and SQL Injection attacks.
- Use an SSL (https) certificate.
- Update your CMS, plugins and themes regularly.
Summary
Creating a website requires attention to detail. Even a well−designed website may not fulfill its role if it is illegible, slow, not optimized for SEO or difficult to use. Eliminating the above−mentioned errors will increase its effectiveness and improve user experience.