Google Business Profile positioning

Based on reports and practice, we have collected a list of the 10 most important elements that are worth taking care of when positioning your company profile in Google.

1. Category – if you have any doubts about the choice of category for your profile, it is recommended to enter the phrase in the search engine and pay attention to the categories of the first three unsponsored companies.
2. Keywords in the title – the phrase for which the profile is to be positioned, the profile category or the city where the company’s headquarters is located or the city where the company operates.
3. Proximity of the address to the search point – the distance between the company and the searcher. The closer the searcher is to the company’s headquarters, the higher the company appears
4. High ratings in reviews – reviews that rate the profile with 4 or 5 stars significantly improve the position.
5. Additional company categories – side categories that the company also deals with increase the range of key phrases for which the company can be positioned.
6. Verified profile – confirmation of the company owner increases not only the trust of a potential customer, but also the position.
7. Profile completeness – completing all the tasks indicated by Google also allows you to provide more information about the company.
8. Number of valuable reviews – Google mainly takes into account reviews that contain meaningful text.
9. A constant flow of reviews – the lack of sudden jumps in the number of reviews increases customer trust and position in Google.
10. Recency of the review – the date of publication of the review affects the position. Old reviews are much less important.

Introducing all 10 described elements increases the chances of your company’s high position in Google and acquiring many new customers.